I haven’t made many posts lately that actually really help out my visitors to my blog (most of my posts are just recaps on what I am up to business and personal wise) so I thought it would be cool to post one of the conversion tests I have recently done.  Over the past 6 months or so I have finally started to testing different things to help with conversions.. something that is vital if you want to grow your business.

One of the things I decided to test was my “Submit” buttons for a newsletter sign up at The Sports Geek.  I started with just one submit button (I think it was a blue one), but when I asked for a review of my new template I had a lot of people saying I should be testing different colours with the button.  I ended up creating a split test at Aweber (very easy to do) for different colors of the button and “submit” vs “sign up”.

After leaving the new buttons up there for a while I ended up seeing  “Sign Up per Unique Display” (S/UD) ranging from 0.1% to 0.4%… on average I was sitting around 0.3% S/UD for these buttons.  Instead of switching to the button that was giving me the 0.4% (Yellow button with navy blue “submit” text) I decided to try out a new kind of button all together to see if I could beat that.

I have been following a couple “make money online” type blogs and I know these guys are pretty awesome internet marketers.  A common theme I see in a lot of their sales pitch pages is a submit or buy now button that is circled to make it stand out (see pic below).  I decided I would give this a try to see if it worked.

Not only did it increase my S/UD to 0.5% it also looks 1000x better with the template too!

You may be thinking an everage of 0.3% to 0.5% isn’t a big difference… but over the long run it really is.

If I get 100,000 visitors to my site this year the 0.2% increase in sign ups would equate to 200 more newsletter sign ups.  If I were to get one million visitors over the course of the year it would get me 2000 more sign ups.

Those extra 200 or 2000 more newsletter sign ups could be $1000′s of dollars that would have been left off the table had I not done this small test on the submit button.

Bottom Line is that if you are not doing small tests like this to increase your conversions you could be leaving a lot of money on the table over the long run.  Even if you are a smaller affiliate – start this kind of testing now and you will thank yourself down the road when you have extra money in your pockets!

If you are not a member at Aweber I suggest you sign up today and start a newsletter on your affiliate site… mess around with different CTA’s and buttons and help yourself build your online business!