I had read an article written by ShoeMoney a couple months ago about Local Internet Marketing and recently another blog I read occasionally brought up the link again. I decided I would make a little post about local internet marketing because I have decided to test it out myself to a certain degree.
Most of these internet marketers usually talk about marketing local companies through pay per click advertising, but I have decided to go down a route I am more familiar with – SEO’ing for the SERPS
A couple months ago I was curious to see if I could rank for a local car dealership term so I went out and bought a domain and put a two page mini site for London Ontario Car Dealerships. This has sort of been a test for me, as I wanted to see how easily I could rank well for the term “London Ontario Car Dealerships”. I put about $200 into advertising from people over at digital point and ended up seeing myself sitting around 3rd in the Google SERPs after about two months. The site bring in about 5 visitors per day, but if you visit the site you will see I have nothing set up but a e-mail for advertising. I have also done a very similar thing recently with the Real Estate niche in my home town – I created London Ontario Real Estate Agent which is very similar. My dad is a real estate agent here in London so that gave me the idea to do it.
What are my plans for these local niche sites? Well they were kind of tests, but I would like to make some money off of them in the future. I plan on getting a nicer looking template on the car dealership domain and possibly selling advertising to dealerships at a reasonable price. For the real estate agent site I am trying to get it ranking on the first page of Google, and hopefully within the top half. For that site I plan to just get a nicer template and get some advertising up for my dad.
Ranking in the search engines for local terms shouldn’t be too hard if you are somewhat decent in ranking for poker and casino terms. The hard part is finding quality links, and it’s a lot harder to find link trades than it is on the poker forums. Local internet marketing is something that interests me and I am going to continue to test things out with it. It seems to be a lot more stable of a path than being a gambling affiliate that’s for sure. Has any one else tried anything similar to what I’ve done?